Marketing Poster drafts

Draft 1

Positive aspects about this poster:

• Includes both SToRMS and N2C Theatre's information so if anybody needs to get in touch with either organisation then their information in there.
• Has rehearsal pictures on there so that the target audience see what the process was like and can get a taster of what they can expect when they see the performance.
• Questions relating to the main message of the piece, communication and the need for more people to openly talk about what they are experiencing with their friends, for the audience to answer once when they enter the room and once when they go out so that they can see if their opinion has changed over the course of the piece.
• The layout of the pictures, I feel, gives the whole poster a focal point and with the companies information in that central section then I feel like they are more likely to contact them.

Negative aspects:

• Lots of blank space because I didn't want to overfill the page with lots of information as that would immediately make the target audience switch off from reading it and that defeats the whole purpose of a poster which is to inform people of the piece and interest them to watch it. 

In order to fix this I made a second draft that fills up more of the space.

Draft 2

I think that draft 2 will be the poster that we use as it includes all of the main messages that we want to focus on without it being overbearing to an onlooker. The photos are from the rehearsal process which show what is to be expected of the piece and the links included to both the Theatre company and the SToRMS website are clear for people to find out more information.