Marketing Plan

Forming our Marketing Plan and research

There are currently two of us working on the marketing plan for the TIE piece for SToRMS so, we decided that we would think about all the different ways of marketing by ourselves and find out which ones we think would be the most effective way of advertising our piece. We would then come together and discuss what we want to do and divide the jobs between us and make sure that every area is covered and we are using as many techniques as possible in order to get our piece to be advertised.

We decided on a plan together and the steps that we would take to advertise the piece:

1. Phone Calls - We were thinking that we could call either the head of year 10 and 11 in the secondary schools as they are the people who our marketing campaign would be targeted at due to them being a pathway to our target audience for the actual piece. Having a phone call would allow us to give them the basic information about the piece and what it aims we want the piece to have, plus we could get an immediate response about whether they are interested and then we could get a follow up route to send them more information.
2. Emails - We would then follow up the phone calls with an email that explains the piece in more depth and we would include links to the N2C Theatre website which has more information on it and we would also send them a small version of the poster that we would put up so that they know what to expect.
3. Social Media - N2C Theatre has a variety of different social media platforms, including twitter, facebook and instagram, which can be used throughout the rehearsal process in order for the piece to reach as many people as possible. Both of us have access to these platforms through our teachers who run them and we can both pass on photos and captions that we think advertise the piece the most and in the best light.
4. Trailer - We thought that we could make a short trailer video that could be played at the start of the piece to introduce the rehearsal process of the piece and it could include cast interviews/ the cast saying how influential it has been on their lives as well.
5. Flyers - SToRMS have already given us a flyer that they want us to hand out but we thought that we could combine what is on that flyer with information about N2C and also maybe create a joint logo between N2C and SToRMS.
6. Program - We were thinking about creating a small program that the audience can read whilst they are sitting down in their seats which gives an outview of what SToRMS is and what N2C is and also what the piece is generally based on including some information from the SToRMS website about communication between males.
7. Posters - We had the idea of creating a couple of posters that we would take down to the secondary school with us and have on the walls behind us whilst we are performing containing short and snappy sections of advice that correlates with the piece and we could also include some of the "Wise Talkers" information from SToRMS which they will be given later in the piece.

I am going to be in control of creating the posters in different eye-catching forms as well as being a part of controlling the social media as a pair. As we already have some schools that have contacted us about the piece, our teacher is going to focus on the email aspect as he has been emailing and calling them from the start and we don't want to interrupt that process and so we are only stepping in after those steps have been made.

I decided to do some research on aspects of a good poster and what makes a poster eye catching and interesting. I found a website (https://designshack.net/articles/inspiration/10-tips-for-perfect-poster-design/ ) that has bullet points about the good points of a poster and I am going to create a draft poster using their points and see what the outcome is. The main aspects that I found helpful were:
- Making the poster easy to read from a distance
- Using one big visual
- Use plenty of space
- Consider size and location