Marketing Research

Starting an advertising campaign

Before starting an advertising campaign, you need to identify your target audiences and the target audience for our Theatre In Education piece is boys aged 15-17, in years 10 and 11 in school. The performance target audience is this age range but the target audience that we will be advertising to will be the people and teachers who are going to pay and book for us to come and perform for their children. As we are beginning our marketing research, in preparation for our own marketing campaign regarding our T.I.E piece, we need to identify the different types of advertising there are and how effective they are in the society that we live in and also regarding our target audience. We found that there are two different types of advertising specific and non-specific. Specific is when a campaign that is focused at a group that we know is in our target range and non-specific is a campaign that has a more widespread field of focus.

We discussed some of the options that there are for an advertising campaign and methods that could be used and we put them into the categories of specific and non-specific. And we came up with these:

Specifc

•  Emails
• Letters
• Web Page
• Phone calls
• Social Media
• Marketing products such as cups, tshirts etc

Non-specific

• Posters
• TV Adverts
• Radio Adverts
• Newspapers
• Word of Mouth

Obviously some methods are going to be a lot harder to produce than others like Radio and TV adverts as we don't have access to those types of marketing but we could create a sample of what we would do and use that as an introduction to the piece whilst the audience are walking in. Things like phone calls, emails and social media are some of the easiest forms of marketing that we have access to and also we can directly advertise the piece to specific people who are linked to our target audience for the piece.